Despite what you may think, Accounting isn't boring! And in a highly saturated market filled with solo CPA's and large firms, a brand is a necessary tool for accountants to stand out. If you crunch numbers all day, chances are you know how to play with numbers. What if we told you Branding was also a numbers game. The better your brand the higher the likelihood of increasing the number of your clients. Branding brings visibility to your services. This week, we're loving this article from Accounting Today which outlines why accounting firms need a digital brand.
Develop a message that targets client's pain points
Create a visibility plan
Nurture Your Brand
Our Favorite Quote
"As an accounting firm, you can think of your brand as the visibility of your reputation — you are only as good as people perceive you to be."
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