Brand Consulting & Website Development
Olander “Big O” Wilson is an actor/stand-up comedian from the small town of Lake City, South Carolina.He moved to NYC to pursue his career in acting.
This small town actor needed exposure is a big way that wouldn't take away from his big personality. How could we establish a digital footprint that was larger than life but not overpowering to Olander's personality?
Using his unique personality as the driving force for the website was almost mandatory; after all, Olander had the face and smile for it. We decided to make him literally face his audience as soon as they came on his website. The playfulness of his personality was translated through each page. We also brought these playful elements to his signature logo by a touch of flare to the resounding cursives.